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  • 平裝
  • 英語

The Tipping Point: How Little Things Can Make a Big Difference

缺貨
SKU
fabu-9780316679077
$84.00
  • 出版社 Little, Brown & Company
  • 出版日期 2011-04-28
  • 規格 平裝
  • 頁數 288
  • 尺寸 108 x 171 x 19mm
  • 適用年齡 成人
  • 出版地 美國
  • 語言 英語
  • ISBN10 316679070
  • ISBN13 9780316679077
  • SKU fabu-9780316679077

內容簡介

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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