Psychology

【損壞書/Damaged books】

可message或email我們了解更多有關書況。
Inbox or message us for more photos or information on the book status.

 

From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones--"a tour de force” (New York Times).

Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.

In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.

Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives? Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences. No one challenges our shared assumptions like Malcolm Gladwell. Here he uses stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, inviting us to rethink our thinking in these troubled times.

Why do some people achieve so much more than others? Can they lie so far out of the ordinary? Malcolm Gladwell looks at everyone from rock stars to scientific geniuses to show that the story of success is far more surprising, and inspiring, than we ever imagined. 'Malcolm Gladwell ... has a genius for making everything he writes seem like an impossible adventure' Tim Adams, Observer 'The best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' Dominic Maxwell, The Times 'I wanted to cheer or clap' William Leith, Evening Standard 'Fizzingly entertaining and enlightening' Harry Ritchie, Daily Mail